Karen Pirie35- Red Teaming

Bryce G. Hoffman

• 16 mei 2017
• 9781405537094

Samenvatting:

The game-changing approach to strategy and planning that will keep your business ahead of the competition

Developed by the military and intelligence agencies, red teaming is a revolutionary way to stress-test strategies, flush out unseen threats and missed opportunities and execute more successfully in an increasingly uncertain world. Red teaming can help any company plan better, anticipate emerging threats and avoid potentially disastrous mistakes - from mistimed product launches to ill-conceived acquisitions.

Drawing on the latest research in cognitive psychology, red teaming is specifically designed to overcome the mental blind spots and biases companies and individuals fall victim to when making big decisions or trying to solve complex problems. Red teaming makes critical and contrarian thinking part of the planning process, forcing companies take a hard look their assumptions, examine the ways in which plans could fail, and carefully consider alternative explanations and perspectives. It enables organizations to make smarter choices and turn disruptive events into opportunities.

Many of these same approaches have been organically incorporated into the decision-making processes of today's most sucecssful companies, from Amazon and Google to Ford and Toyota. As the first civilian to graduate from the US Army's elite red team leaders course, Bryce G. Hoffman is uniquely placed to reveal a clear set of tools and techniques that will enable every company, department, team and organization to adopt this game-changing method into their business too.

By embracing red teaming, managers, leaders and aspiring leaders in companies of every size and in every industry will be able to plan better, compete more effectively, innovate more proactively, and make their businesses one of the disruptors in the marketplace, rather than one of the disrupted. Don't get left behind.

' Red Teaming provides the specific tools and a reliable process to continuously improve your management system and business plan to adapt and thrive in our rapidly changing world' - Alan Mulally, Retired President and CEO of The Ford Motor Company and Boeing Commercial Airplanes

In 2007, Steve Ballmer, the CEO of Microsoft, declared: "There's no chance that the iPhone is going to get any significant market share." The year after, the CEO of Blockbuster told press that "Neither RedBox nor Netflix are even on the radar screen in terms of competition". Well, hindsight is always 20/20. But what if there was a way to make foresight just as sharp?

Arguably, neither of these companies would have been blindsided if they had had red teams. The ingenious and counterintuitive practice of red teaming has its origins in the military, and involves creating a group of devil's advocates to think like the enemy, challenge existing assumptions within an organisation and find holes in its strategy. It's a powerful cure for groupthink, tunnel vision and failures of imagination - ailments that have transformed many once-great corporations into the walking dead of the business world.

RED TEAMING is the first major book to look at the business applications of red teams. It will provide readers with a guide to the core techniques of red teaming as well as its history and fascinating real-world examples. It will teach businesses how to challenge the conventions of their industry like an innovative disruptor would, and spot threats while there is still time to respond to them - creating a culture in which challenges are not only tolerated, but valued.