Story-Driven Employer Branding

Susanna Rantanen

• 01 april 2025
• 9789528802273

Samenvatting:

Tired of employer branding that sounds like corporate fluff?

Struggling to get leadership buy-in for employer branding?

Finding it hard to stand out from competitors and attract and retain the right talent?

This book is for HR leaders, talent acquisition professionals, marketing and communications experts, and C-suite executives who know that talent is their greatest competitive advantage—but struggle to turn that into a brand that actually attracts and retains top performers.

If you want to turn your employer brand into a strategic business asset, this book is for you.

If you need a clear roadmap to cut through the noise and create real impact, this book is for you.

If you’re ready to ditch short-term campaigns and build a brand that works long-term, this book is for you.

Your competitors are already improving their employer brand. Are you ready to lead, or will you be left behind?

LEARN...

How to Use Storytelling as a Strategic Asset – Move beyond generic employer branding and create narratives that truly engage talent.

Why Strategic Company Culture is Your Greatest Competitive Advantage – Learn how to position your culture as a magnet for the right people.

The Difference Between Short-Term Campaigns and Sustainable Employer Branding – Stop wasting money on campaigns that fade. Build something that lasts.

How to Measure Employer Branding Success with Real Data – Gain leadership buy-in with measurable results.

The Art of Crafting Talent-Centric Messages That Actually Resonate – Create messages that make your talent say, “This is exactly where I belong.”