Crossing the Chasm
Geoffrey a Moore
- 11 december 2012
- 9780062262714
Samenvatting:
Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for brining cutting-edge products to progressively larger markets. This revised and updated edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It’s essential reading for anyone with a stake in the world’s most exciting marketplace.
€ 25,99
Bestel bij Bol.com >