This audiobook is narrated by a digital voice.
The Gulf Region offers a fascinating and opportunity-filled business environment for all. Its increasing openness to foreign investment combined with a desire to develop domestic business is hugely attractive for business people from around the globe.
But perhaps more than in many regions around the globe, the traditions, culture and values of the Gulf Arabs is cloaked in mystery for the unwary outsider first coming into contact with it, and the confusion and anxiety that can follow, on both sides, can disrupt business progress profoundly.
Edward Brown has lived and worked in the Gulf Region for two decades, first as an officer in the British Army and then as a business advisor and more recently as CEO of an Arab-owned family business. This has given him a deep understanding of the challenges and hurdles business executives from Europe and N. America need to overcome to make a success of their opportunities in the region.
This concise and very readable guide provides deep knowledge of the area, a lot of context and advice delivered in the author’s engaging and personal style.