Philip Kotler - The Mind of a Leader: Legends

Philip Kotler

• 17 april 2014
• 9788799643066

Samenvatting:

Experience a first-hand interview with the legendary Philip Kotler, American marketing author, consultant and professor; currently the S. C. Johnson Distinguished Professor of International Marketing at the Kellogg School of Management at Northwestern University. Kotler is the author of more than 55 marketing books. He was the first person to receive the "Leader in Marketing Thought" voted on by the academic members of the American Marketing Association. The first recipient of the William L. Wilkie “Marketing for a Better World” Award from the American Marketing Association and the first recipient of the Sheth Foundation Medal for Exceptional Contribution to Marketing Scholarship and Practice. In 2005 The Financial Times surveyed 1,000 executives in 25 countries on the Most Influential Business Writers/Management Gurus and Philip Kotler ranked fourth after Peter Drucker, Bill Gates, and Jack Welch. The modern business topics discussed in each chapter of The Mind of a Leader Legends are closely related to the issues raised in Niccolò Machiavelli's controversial strategic masterpiece “The Prince”. The Mind of a Leader Legends is an outstanding training and development tool offering practical hands-on advice in regards to both individual and organizational success. A fascinating journey to the inside of successful modern organizations and leadership minds.