Innovative Solutions
- 16 augustus 2010
- 9781040159484
Samenvatting:
Expanding into emerging markets brings with it a specific set of challenges for designing products and services. Not only do cultural differences play a role in what, how, and why customers behave the way they do, but existing technologies, distribution channels, and the wants and needs of consumers become additional challenges when establishing ma
€ 96,99
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