The Rivalry of Giants

Etienne Psaila

• 20 februari 2025
• 9781923442344

Samenvatting:

The automotive industry's most iconic rivalry comes to life in The Rivalry of Giants: Ford vs. General Motors. This comprehensive and engaging book delves deep into the history, innovations, and cultural impact of two companies that revolutionized the way the world moves.

From the revolutionary assembly lines of Henry Ford to GM's visionary multi-brand empire, this is the story of how two automotive powerhouses pushed the boundaries of engineering, marketing, and ambition. Witness the epic battles that defined eras-the muscle car wars, the rise of SUVs, and the race for dominance in electric and autonomous vehicles. Explore how these rivals responded to global challenges, from economic crises to the demand for sustainability, shaping not only their destinies but also the future of transportation.

Without a single photograph, The Rivalry of Giants brings the story to life with rich detail and compelling narrative, offering readers an unparalleled look at the innovations, controversies, and leadership that forged two of the most influential companies in history.

For automotive enthusiasts, history buffs, and anyone intrigued by the drama of industry and innovation, The Rivalry of Giants: Ford vs. General Motors is an essential read about competition, resilience, and the relentless pursuit of excellence.