A graphically lively, witty gift book that will be irresistible to Californians and visitors to California
Builds on the popularity of the SNL sketches "The Californians"
Low price point to inspire impulse purchasing
Appeal to all age groups, from the teens who invent slang to the grandparents who want to keep up, and from the tech-speakers who'd like to understand surf speak, and so on
As with fashion, slang that starts in California later goes national, so there is national appeal as well