The Survival of Soap Opera

• 03 november 2010
• 9781604737172

Samenvatting:

The soap opera, one of U.S. televisiona‚'s longest-running and most influential formats, is on the brink. Declining ratings have been attributed to an increasing number of women working outside the home and to an intensifying competition for viewersÂ' attention from cable and the Internet. Yet, soapsÂ' influence has expanded, with serial narratives becoming commonplace on most prime time TV programs. The Survival of Soap Opera investigates the causes of their dwindling popularity, describes their impact on TV and new media culture, and gleans lessons from their complex history for twenty-first-century media industries.