Routledge Companions in Business, Management and Marketing - ...

• 10 oktober 2018
• 9781351734714

Samenvatting:

This reference volume is the first to provide a comprehensive international survey of co-opetition research. Organised thematically and written by the world's most cited researchers in the field, it views the topic through the lens of a variety of disciplines including innovation, strategic management, marketing and operations management.

This reference book is the definitive resource for researchers looking to understand the field of co-opetition throughout business and management