No One Planned This

Darren Cross

• 03 februari 2026
• 9798993175225

Samenvatting:

The platform owns the relationship you built.

Entertainment didn't "go digital." It got rewired.

No One Planned This traces how platforms changed the economics of attention, the mechanics of discovery, and the terms of independence, from Netflix's 2004 streaming pivot through MCNs, infinite feeds, and the collision of TV and social video.

Along the way: the myth of the creator middle class, why sameness pays, why discovery broke, and why the algorithm changes the rules the moment you figure them out.

Then it shows what survives when the feed moves on: channels over one-offs, ritual over spikes, identity over anonymous reach, owned rooms over rented land.

This isn't a step-by-step creator playbook. It's an operator's explanation of the system, and a blueprint for building something durable inside it.

Written by an analyst who modeled Netflix's early disruption at Wedbush and helped scale Maker Studios through its acquisition by Disney.