Innovation Navigation

Kurt J Baumberger

• 22 december 2014
• 9780990896425

Samenvatting:

Innovation Navigation is a practical, easy to use guide for anyone trying to get from idea to reality in 90 days. CHANGE THE WAY YOU INNOVATE Innovation Navigation offers a new step-by-step approach to systematically move from a fuzzy thought to firm reality quickly and efficiently. You will learn how to use an innovation framework coupled with agile methodology to create rapid prototypes of products and services customer actually want. CO-CREATED BY INNOVATORS Innovation Navigation features mapping exercises, illustrations, and one-page summary tools used by startups, marketing agencies, consultancies, and companies worldwide, including Google, Apple, Nissan, Hospital Corporation of America, P&G, and The Coca-Cola Company. Discover how to build support for your innovation while inoculating against "organizational antibodies" bent on destroying anything new. DESIGNED FOR CHANGE AGENTS Innovation Navigation is for those ready to stop talking and start building. If you want to create a breakthrough innovation and not just an incremental improvement, you need this guide. And you need it now. Track innovation trends at: