Brand Turnaround: How Brands Gone Bad Returned to Glory and ...

Karen Post

• 16 december 2011
• 9780071776066

Samenvatting:

Position your company to handle any brand crisis-instantly and effectively

Toyota, Tylenol, and Goldman Sachs all made the best of serious brand crises. You can, too, with Brand Turnaround!

Brand Turnaround examines a number of brand crises-explaining first what went wrong and then revealing the steps companies took to manage their recovery-all while giving you practical insight and methods you can use to make a positive difference in your brand. You get the tools you need to develop a game plan within eight hours of the incident to prevent the problem from spreading; create a company culture designed to handle situations quickly and effectively; and manage emotions during the toughest days.

Karen Post Known by many as The Brand Diva®, Karen Post is an international branding/marketing expert, professional speaker and author. She helps individuals, businesses and nonprofits around the world succeed with powerful, distinct brands.