Brand Revolution
M. Sicard
- 09 november 2012
- 9781137019493
Samenvatting:
Brand Revolution offers a radical new approach to brand management. With big brand case studies including L'Oreal and Jaguar, the author draws on her extensive experience as a marketing consultant to put together this highly engaging and practical book for developing, improving and controlling the identity of your brand.
€ 49,99
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