Bocconi on Management - Competitive Strategies
E. Valdani
- 30 november 2012
- 9780230354586
Samenvatting:
This book proposes a new framework to effectively manage both offensive and defensive marketing strategies. It reinterprets the competitive challenge as a circular journey, that is, an endless sequence of three competitive "seasons." The authors call them the games of movement, imitation, and position.
€ 49,99
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