Asian Brand Strategy (Revised and Updated)
M. Roll
- 11 februari 2016
- 9781137359179
Samenvatting:
This second edition of the bestselling Asian Brand Strategy takes a look at how Asian brands continue to gain share-of-voice and share-of-market. Featuring a user-friendly strategic model, new research, and case studies, this book provides a framework for understanding Asian branding strategies and Asian brands.
€ 49,99
Bestel bij Bol.com >