"25 Sales Mistakes is essential for any professional or organization committed to sales excellence."br/--Michael A. Berman, Chief Operating Officer, Outside Venturesbr/br/In the newest edition of this valuable manual, Stephan Schiffman offers updated advice to salespeople about getting prospects and making the sale. It's not just what you do--it's what you don't do:bulletlistbulletDon't sell against a competitorbulletDon't be satisfiedbulletDon't stop getting ideasbulletDon't use boilerplate proposalsbulletDon't overuse e-mail/bulletlistThe book also includes a new introduction and updated text. Schiffman offers salespeople the kind of advice--from listening to the client to following up on the sale--that has made him the best corporate sales trainer today. With Schiffman's book in their pocket, salepeople can avoid common blunders and make the sale.