Sensory Marketing
Hulten
- 21 mei 2009
- 9780230237049
Samenvatting:
The book covers the ongoing shift from mass-marketing and micro-marketing to sensory marketing in terms of the increased individualization in the contemporary society. It shows the importance in reaching the individuals' five senses at a deeper level than traditional marketing theories do.
€ 46,99
Bestel bij Bol.com >