Transform!

Ian Murrin

• 03 november 2025
• 9781394374021

Samenvatting:

PRAISE FOR TRANSFORM!

"Transform! is an inspiring guide for leaders who want to drive meaningful transformation. Transform! gets to the heart of what truly matters when it comes to leading change: clarity of purpose, courageous leadership, and empowering people to deliver lasting change."
—JIM SNABE, Chairman of Siemens, a board member of C3 AI and Temasek, a member of the World Economic Forum's Board of Trustees, former CEO of SAP and former Chairman of Moller - Maersk

"As big organizations scale, so do their technology and data challenges—making transformation increasingly difficult. Transform! shows how to achieve excellence by combining agility and high-performance behaviors with the power of GenAI. Insightful and accessible, it cuts through complexity and helps you pull ahead of the pack."
—SIR RON DENNIS, Founder of McLaren Automotive and McLaren Applied and now leads Podium Analytics while advising governments on change and innovation

Learn what separates success from failure in technology-led transformation initiatives

Transform! The 14 behaviours driving successful digital transformation in the age of Gen AI explores the stark reality that only a small fraction of companies achieve their technology-led transformation objectives, with billions of dollars wasted each year. The book highlights the critical barriers to success, such as defining the right investment priorities and addressing workforce skills and attitudes. It also sheds light on the broader implications of this wastage, including the opportunity costs and the potential to fund global solutions like eradicating hunger.

Through compelling case studies and data-driven insights, Transform! The 14 behaviours driving successful digital transformation in the age of Gen AI delivers key insights on:

• Pitfalls of technology-led change programmes, from faulty air traffic control systems causing massive disruptions to tragic incidents like the UK's Post Office Horizon accounting system debacle
• 14 core behaviours which have been proven over more than two decades of application to reduce the chances of failure and to significantly increase the likelihood of creating more successful outcomes
• Steps to setting up and running technology programmes of any size, which are ultimately very human-intensive and creative

Tranform! is an essential read for all business leaders and professionals looking for a reliable and practical guide to navigate the complexities of digital transformation.