Scenario Planning - Revised and Updated
Mats Lindgren
- 31 maart 2009
- 9780230233584
Samenvatting:
Recent research in the field of business strategy has shown that strategic flexibility can be achieved through a scenario planning perspective for long-term competition and performance. The authors have drawn upon examples and case studies to develop a new model for scenario planning that is closely integrated with strategy and innovation.
€ 55,99
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