Inclusion Branding: Revealing Secrets to Maximize ROI

Debra Ruh

• 02 mei 2018
• 9781732043213

Samenvatting:

Revealing step-by-step, chapter-by-chapter strategies brands can implement to effectively include Persons with Disabilities (PWD) into their customer and employee base, tapping into the trillions available through PWD market, Debra Ruh delivers insights and methodologies used in her 30+ years advising and assisting The United Nations, countries, and multi-national corporations. Included are case studies, marketing ads, and impact branding applying Ruh’s 4P’s: Profit, People, Purpose, and Planet principles. Also included are strategies based on the United National Sustainable Development Goals. Ruh shares her extensive knowledge in this area, applying her expertise as a Global Inclusive Strategist, founder, and CEO of an international consulting firm assisting countries, companies, and organizations implement and achieve their inclusive goals. 15% of the world’s populations live with a disability. How does your company serve them?