The Real Deal

Tony Porter

• 02 september 2025
• 9781068176722

Samenvatting:

MASTER OBJECTION HANDLING. TURN PUSHBACK INTO PROGRESS. WIN WITHOUT COMPROMISE.

Many salespeople fail to close deals not because their product isn't right, but because they struggle to manage pressure in high-stakes sales situations. They freeze under tough questions and let stalls, price objections, or polite brush-offs derail the sale.

This book shows you how to reframe resistance, stay in control under pressure, and turn hesitation into buying momentum.

Inside, you’ll discover:

Mindset shifts that turn objections into opportunities
• Proven responses to overcome price, timing, and trust objections
• Pressure-control tactics to keep deals alive under high-stakes pressure
• Negotiation moves to protect your price and profit margin
• Closing techniques to secure faster buying decisions
• Confidence – building skills to perform in any sales situation

These strategies work for sales professionals in any role or industry because they’re built on proven buyer psychology, not gimmicks. Packed with practical techniques and real-world examples, this book will help you close deals, protect your margins, and move deals forward faster.