Routledge Interpretive Marketing Research - The Undermining ...
John O'Shaughnessy
- 08 november 2007
- 9781135978266
Samenvatting:
This book examines modern consumption, focusing on concepts of autonomy and rationality. In recent years, conventional ideas of 'free will' have come under attack in the context of consumer choice and similarly, postmodernists have sabotaged the very notion of consumer rationality. O Shaughnessy and O'Shaughnessy adopt a moderating perspective, rev
€ 58,99
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