Market Segmentation Success
Sally Dibb
- 11 januari 2013
- 9781136772450
Samenvatting:
Market segmentation is a main aspect of an effective business strategy, but implementation is often difficult and ultimately unsuccessful. Market Segmentation Success: Making It Happen! offers a solid review of the concepts of market segmentation and target market selection, as well as clearly explaining how to create market segments, how to select
€ 90,99
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