Consumer Research for Museum Marketers
Margot A. Wallace
- 16 januari 2010
- 9780759118102
Samenvatting:
Consumer Research for Museum Marketers creatively instructs museum staff on how to study their visitors to make their museums, exhibits, and programs more appealing for all segments of the public. The author's approach explains how all museum personnel can participate in valuable consumer research without breaking the bank on expensive studies.
€ 28,99
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