Business and Management (R0) - The Intuitive Customer
Colin Shaw
- 20 augustus 2016
- 9781137534309
Samenvatting:
Building on the work of Daniel Kahneman (Thinking Fast and Slow), Dan Ariely (Predictably Irrational), Shaw and Hamilton provide a new understanding of how people behave, explain what it means for organizations who really want to understand their customers, and show you what to do to create exceptional customer experiences.
€ 53,99
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