Leaders

Gardner M Nason

• 12 februari 2019
• 9781480871878

Samenvatting:

When it comes to communicating, too many leaders have only a vague notion of how to do it successfully.

It’s important for leaders to refine their communications with employees and other key players since they are likely to have an effect on achieving organizational objectives. After all, no matter how good you are, if you can’t communicate effectively, how are you going to accomplish what needs to be done?

In this communications guide, you’ll learn how to:

give team members information and guidance in clear and achievable terms;

tailor messages to satisfy your audience’s interest and role; and

distinguish, differentiate, and position yourself, your organization, and your products and services as the best or preferred solution compared to competitors.

The author also highlights how to ensure that employees understand what a leader intends in clear terms, how to avoid offending audiences, and what to expect from the communications staff.

Whether you’re a leader of a small department or a large organization, you’ll get useful advice to improve your skills and achieve better results in this communications guide.