Enterprise Change Made Simple

Mara Ellison

• 19 september 2025
• 9783695207800

Samenvatting:

Large-scale change often fails—not because the ideas are wrong, but because execution is messy, communication falters, and sponsorship is weak. Enterprise Change Made Simple cuts through the noise to give leaders a clear, practical path for driving transformation with confidence and clarity.

This book shows you how to secure executive sponsors who actively support change, mobilize champions who build grassroots momentum, and design communication plans that reach people where they are. You’ll also learn how to set up meaningful measurement practices so progress isn’t just claimed—it’s proven.

Written for seasoned professionals and experts leading complex initiatives, this guide strips change management down to what actually works. No jargon. No bloated frameworks. Just actionable principles that help you lead enterprise change that sticks.