CRM Systems in Industrial Companies
Andrea Perna
- 30 maart 2014
- 9781137335661
Samenvatting:
CRM Systems in Industrial Companies contributes new knowledge on Customer Relationship Management (CRM) in the field of industrial marketing. Based on an in-depth case study, this book highlights the complexity and challenges in the development, implementation and use of CRM, revealing how truly challenging it is to extract value from CRM systems.
€ 88,99
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