About the Book
The LinkedIn platform offers amazing opportunities, but only a few are aware or will I say, are benefiting from the platform. Here is why? The lack of social networking skills.
Truth remains that Social networking skills aren't thought in schools, and most organizations have no plan in place to coach their staff on social networking, yet it is the most sought after skill in today's job market and even for businesses in market expansion and customer relationship.
This book, the 3Cs of social networking is the author's way of addressing this lacuna which has created a knowledge gap among many professionals who constantly struggle with social networking.
The book as a professional guide is narrowed to the LinkedIn platform which is the only global professional social networking platform where business and career opportunities are massively exchanged among people of different backgrounds, nationalities and ages. In fact the LinkedIn platform is a global family.
The author believes that if one masters how to maximize the potentials of LinkedIn, then everything about building a professional network for either business or career opportunities would have been met. Hence he has introduced these professional social networking strategies; the 3Cs, to enable both LinkedIn users and would-be users to fully maximize all the benefits that are inherent on the LinkedIn platform.