BUZZ

Edward I. Koch

• 27 juni 2007
• 9780814400739

Samenvatting:

Ed Koch is the ultimate product of successful buzz. He was a political unknown who rose to the top, becoming not only one of New York's most popular mayors, but an iconic national political figure. NewsMax is planning an extensive campaign in support of the book. They will promote it heavily in their email newsletters which go out to 1 million recipients, and feature it in their monthly print magazine (circ.1 million readers) and in promotions on the NewsMax.com website which has 2.5 million unique visitors per month.; Koch continues to be a major player on the American political scene. His columns appear in The New York Press and NewsMax, and he is a weekly guest on NY1. In 2004, despite being a lifelong Democrat, he was a featured speaker at the Republican National Convention. This work tells readers the savviest ways to: turn mistakes into opportunities; define their image; withstand public scrutiny; work the media; gain an adoring audience; handle both the triumphs and the pitfalls of being in the public eye; and much more.; Publicity efforts will include a national morning radio drive-time campaign, broadcast interviews, NYC publicity and book signings as well as media tie-ins with Koch's speaking engagements.