Taking Back Retail

Andrew Apostola

• 01 juli 2013
• 9780987555618

Samenvatting:

Retail is thriving for a new breed of fashion retailer—the kind that exists exclusively online. Taking Back Retail focuses on ways that traditional retailers can reclaim the ground they have lost to e-commerce over the past decade. It’s about understanding the mindset of online retailing, whilst discovering the right tools to set your brand in motion. Exploring everything from online video to Facebook commerce, it is a comprehensive guide to taking any brand online. Written by co-founders of digital agency and creative studio Portable, Andrew Apostola and Simon Goodrich draw upon their extensive industry experience to analyse a range of elements that contribute to successful business, and ask how technology can drive production and online success. Taking Back Retail will empower anyone working within the retail industry to confidently move into the digital and e-commerce arenas, and provides the ideal steps towards reclaiming your customers online.