Social Media and Integrated Marketing Communication
Jeanne M. Persuit
- 18 juli 2013
- 9780739171141
Samenvatting:
Social Media and Integrated Marketing Communication: A Rhetorical Approach looks at social media in the theory and practice of integrated marketing communication, with a theoretical grounding in rhetoric. Understanding social media as epideictic rhetoric can offer a temperate and informed perspective of the implications of social media in IMC.
€ 44,99
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