Introduction to Growth Hacking

Introbooks

• 14 november 2019
• 9781393640097

Samenvatting:

Growth hacking has taken the business world by storm. It has
been there for quite some time offline, but now it has gone
viral. In the past, it was McDonald's using it to pop up at
every highway back in the 1950s. Now it has spread its arm
and has become a widely applied corporate concept. It is
especially famous in the world of start-ups because it provides
them a cost-friendly way to expand while remaining within their
budgets. As start-ups can't rely on Super Bowl ads or
Mega-expensive billboards, they depend on growth hacking to
back them up in cheaper ways. Any infant business can apply
growth hacking and if they do it in the right way they can
prosper beyond their expectations. From Dropbox to Uber, they
all used growth hacking to reach their goals and achieve
exponential growth rates. The only thing they had in common
was product scalability. So if a product has scalability growth
hacking can become a powerful tool to spread it like fire
through word of mouth on a big scale.