Business and Management (R0) - Lifestyle Brands
S. Saviolo
- 05 december 2012
- 9781137285935
Samenvatting:
What do brands like Apple, Diesel, Abercrombie & Fitch and Virgin have in common and what differentiates them from other brands? These brands are able to maintain a relationship with their clients that goes beyond brand loyalty. This gives a complete analysis of Lifestyle Brands, that inspire, guide and motivate beyond product benefits alone.
€ 48,99
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