The Social Executive

Dionne Kasian-Lew

• 01 februari 2013
• 9781626750913

Samenvatting:

The Social Executive is a call to leaders to think about the multi-trillion dollar social economy and why they must join it to create wealth, or risk oblivion. It looks at how eight new people coming online a second impacts the way we connect and what that means for your business. Your customers are already there, researching, shopping, sharing and wanting service. Are you? Or are you creating an opening for your competitors? Leaders know about social media but many wonder if it’s still a fad. According to IDC the global online economy is at $16 trillion and Boston Consulting Global says that for G20 nations online will be a $4.2 trillion opportunity by 2016. At its heart social is a story about growth and knowing how to navigate its ecosystem, an imperative. The Social Executive helps individuals and organizations to understand the connected economy and the risk of not being there.