The FT Guide to the Gurus: Strategy - The Top 20 Strategic T ...

Vaughan Evans

• 19 februari 2014
• 9781292009292

Samenvatting:

Clayton Christensen, Jim Collins, Malcolm Gladwell, Michael Porter, Kim and Mauborgne, Richard Rumelt... These are just some of the gurus featured in this 20-minute speed-read on the biggest movers and shakers in strategic thinking.

Quick, fun, self-contained… This is the perfect way to get a solid grounding into management literature without the backache.

The FT Guide to the Gurus: Strategy is structured into four areas, each of which contains ideas from four to six pathbreaking strategy gurus:

• Goals and Objectives
• Business Strategy
• Corporate Strategy
• Innovation

Learn more about their big ideas and find out how they can change the way you do business today.