People have a natural instinct to help other human beings; you just need to know how to channel this urge into what it is you specifically need them to do.
Audience: General managers, especially at Silicon Valley firms and New York financial organizations (where Heidi does a lot of consulting and whose engineers often need lots of help communicating!). Building on the success of No One Understands You... there is some good potential to also reach beyond a core business audience.
Announced first printing: 50,000
Laydown goal: 8,000