Media, Organizations and Identity
Lilie Chouliaraki
- 09 december 2009
- 9780230248397
Samenvatting:
The mass media, press and television have always been central in the formation of corporate identity and the promotion of business image and reputation. This volume provides a new perspective into the interrelationships between media and organizations across three dimensions: Media as Business, Media in business and Business in the media.
€ 49,99
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