Marketing Communication

Seni Soniansih

• 11 juni 2022
• 9791221352870

Samenvatting:

This book is the result of my learning as a writer. This book is written with love for students and business practitioners, especially young people. Based on a considerable love for education. This book comes in the form of the transfer of knowledge and experience to young people, especially students. And of course, this book was written with deep and pure love.
This book discusses 4 important chapters in communication marketing, namely:
Chapter 1. Introduction
Chapter 2. Organizational Communication
Chapter 3. Marketing Scope
Chapter 4. Marketing Communication Strategy
Chapter 1 introduces what is communication, marketing, and marketing communication. Chapter 2 focuses more on the communication model and understanding of communication. Chapter 3 focuses on understanding marketing and chapter 4. discusses what is a communication strategy and strategy.