Literature, Cultural and Media Studies (R0) - Change Managem ...

Markus Kaiser

• 09 augustus 2022
• 9783658359607

Samenvatting:

In media companies and in corporate communications, digital channels are being added to traditional channels. The content is often produced in newsrooms. There is a growing awareness that communication measures are radically oriented towards the needs of the user. In these change processes, special emphasis must be placed on involving the employees. Because only then will the change process be economically successful. This essential shows why media companies and communication departments need a live change culture and how they can approach change systematically.