Content Marketing Made Easy

Carmine Mastropierro

• 26 mei 2019
• 1230003246054

Samenvatting:

The consumer is smarter than ever. Traditional outbound tactics just don't cut it anymore. PPC, billboard ads, and email blasts are quickly becoming a thing of the past. No one likes being advertised to, let alone with very intrusive methods like this. What should marketers do? Build content, and lots of it.

I've written for Neil Patel, GoDaddy, Marketo, and countless other publications. I've grown every business I've ever owned primarily through content marketing, and I'm going to teach you how you can too in this book. Here's what you will learn:

• How to create and research a buyers persona
• How to research interesting topic ideas and create a content calendar
• How to research SEO keywords
• Data driven ways to produce amazing content that generates traffic
• Strategies for promoting your content easily and quickly
• How to repurpose content to maximize its effectiveness