Startup Your Product Idea

Matthew Yubas

• 08 maart 2012
• 9781311817105

Samenvatting:

This real-world guide shows startup entrepreneurs the tools and techniques to profit from their product ideas. Follow this step-by-step roadmap from product idea to market launch.

These powerful methods streamline development time and get you ready to successfully launch your product.

You’ll discover:

* The roadmap from idea to market
* Why products fail and why those succeed
* How to perform market research
* Where to find free market research sources
* The methods and steps to plan product development
* Understanding regulations and certifications such as UL, CSA, and CE
* The need to perform a freedom to operate search
* How to create product requirements
* How to create a project plan
* How to make your product marketable
* How to get a physical product manufactured
* How your customer thinks
* The customer’s buying process
* How to position your product compared to the competition
* How to set pricing for profit
* How to create a marketing communications plan
* How to launch a product into the market
* How to use publicity when launching a product
* How to get product reviews
* Small Business considerations for a startup

The material is clear and concise. There's no fluff, just straight to the point facts.