Routledge Companions in Business, Management and Marketing - ...

• 27 april 2021
• 9781000374643

Samenvatting:

This companion provides broad and in-depth insights into family business in Asia and how Asian family firms navigate in the digital economy. The first part of the book looks at key concepts of family business while the second part presents Asian family firms’ cases from Japan, South Korea, China, Taiwan, Hong Kong, Thailand, Malaysia and other Asian economies.

This comprehensive reference will help readers understand how family firms in Asia compete and survive in the world market especially in the digital age and why and how Asian economies can emerge as one of the most dynamic regions in the world.