Managing Professional Communications Agencies
Public Relations Consultants Association
- 01 juli 2013
- 9781301050130
Samenvatting:
By Neil A Backwith. PR and communications agencies are consistently failing to reap the financial rewards that their creative abilities deserve. 'Managing Professional Communications Agencies' examines why PR agencies lag behind consultants in other sectors in making profit, and gives practical advice on what they can do about it.
€ 38,20
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