The ...on a Shoestring series helps small business owners grow their business imaginatively, effectively and without spending a fortune. Aimed at entrepreneurs with plenty of vision and commitment but not a lot of cash, each book is packed with ideas that really work, real-life examples, step-by-step advice and sources of further information. br/br/Boosting your company's sales is essential if you're going to make a success of your business. This boldrevised edition/bold covers: bulletlist bulletLooking at your current sales and working out where you want to go next bulletMaking sure you're meeting a need bulletPlaying to your strengths bulletLooking at your prices (and how you present them) bulletTalking to and nurturing your existing customers bulletLooking for new customers bulletResponding promptly to prospects bulletImproving your post-sales service bulletWorking to guarantee repeat sales/bullet/bulletlist br/br/'a great little package' The Bookseller