Driving Digital Strategy

Sunil Gupta

• 24 juli 2018
• 9781633692695

Samenvatting:

A roadmap and best practices that allow firms to leverage existing assets and pinpoint areas where new capabilities must be developed.

• Useful, clear-eyed framework: Gupta has an HBS- and real-world-tested framework to help readers know where to begin.
• Freshly told stories that illustrate real business dilemmas: Gupta uses stories of well-known companies told with a new twist to bring home his point while also using lesser known examples to keep things fresh.
• A wealth of deep knowledge brought to bear on one of our biggest business challenges: we all know that there are many books on digital transformation. Sunil lives and breathes this material and has a wide view of the landscape from his perch at HBS.

Audience: The primary audience for this book is senior executives of large companies who are navigating their companies through digital transition.

Announced first printing: 25,000
Laydown goal: 4,500