Beyond Intercultural Management is Transcultural Management

Gebhard Deissler

• 16 januari 2012
• 9783656102205

Samenvatting:

Document from the year 2012 in the subject Business economics - Business Management, Corporate Governance, , language: English, abstract: Intercultural approaches need to be complemented by transcultural approaches for effective transcultural management. Here is a blueprint for the integration of the two approaches in a synergistic global culture management approach in four languages: English, French, Spanish and German.