'One of the best music books of the year' – Neil McCormick, Daily Telegraph
What if the song that would change your life is already out there – buried somewhere in 100 million tracks, one skipped click away?
In You Have Not Yet Heard Your Favourite Song, former Spotify "Data Alchemist" Glenn McDonald opens the black box of music streaming and shows how it is quietly transforming what we hear, how artists earn a living and what music means in a digital age. Drawing on years spent inside the algorithmic engine of Spotify, McDonald reveals how playlists, recommendation algorithms, listening data and streaming royalties really work – and what they're doing to artists, fans and culture itself.
Moving from the age of record shops and radio to Napster, iTunes, the iPod and the rise of Spotify, this book is a sharp, witty and surprisingly hopeful tour of the streaming era – from the economics of a fraction-of-a-cent stream to the strange new power of fan armies, bots and "chill" playlists that never end.
Inside this book you'll discover:
Written in clear, elegant prose by someone who has handled the listening data of hundreds of millions of people, You Have Not Yet Heard Your Favourite Song is part music history, part technology explainer and part cultural manifesto. It will change how you think about Spotify, Apple Music, YouTube, algorithmic recommendations, AI in music, streaming royalties and the future of recorded music.
Perfect for:
If you've ever wondered whether the next song in your queue could change everything, this book is your invitation to find out.
Scroll up, click "Buy now" and start exploring why you have not yet heard your favourite song.
Reviews
'If you want to know anything about how music surfaces today, how to find it, or how to create it, you will find what you need right here. And you will be highly entertained and amused in the process.' – Joseph Menn, Washington Post staff writer and author of All the Rave: The Rise and Fall of Shawn Fanning's Napster.
Ideal for anyone who wants to know how Spotify, Amazon Music, Deezer, YouTube Music and other music platforms work, whether as a fan, musician or music business professional.
Buy the book and start reading