E-Commerce 2021-2022: Business, Technology and Society, Glob ...

Kenneth Laudon

• 01 februari 2022
• 9781292424903

Samenvatting:

For courses in e-commerce. 

The most up-to-date, comprehensive overview of e-commerce today
Lively and fun to read, ***E-commerce 2021: Business, Technology, and Society ***is an in-depth, thought-provoking introduction to e-commerce focusing on key concepts and the latest empirical and financial data. Hundreds of examples from companies such as Facebook®, Google®, Twitter®, Amazon®, Pinterest®, eBay®, Uber®, WhatsApp®, and Snapchat® illustrate how e-commerce is altering business practices and driving shifts in the global economy. The entire 16th edition has been updated through October 2020, and includes up-to-date coverage of privacy and piracy, government surveillance, cyberwar, fintech, social local-mobile marketing, internet sales taxes, and intellectual property.